Color correct & care, like a Pro, with Chroma Crème shampoo
The trend: Complex multi-dimensional colors full of reflects that give the hair luminosity and movement.
The issue: after a few washes, some of the dyes fades. Warm reflects such as yellow, orange or red reflects reappear.
So what if you could correct professional color, balayage and bleach results at home, while providing the utmost care?
Meet Chroma Crème from L’Oréal Professionnel Série Expert.
Chroma Crème is a trio of color correcting cream shampoos with pigments that provide instant color correction,
tailored to all hair colors with intense care.
Range
PURPLE CHROMA CRÈME
[For blondes to platinum blondes]
As purple neutralizes yellow reflects, choose Purple Chroma Crème for blondes to platinum blondes.
Purple Chroma Crème instantly neutralizes all unwanted yellow reflects and intensely nourishes the fiber without weighing it down for a superior color correction and care.
BLUE CHROMA CRÈME
[For light to medium brown hair]
As blue neutralizes orange reflects, choose Blue Chroma Crème for light to medium brown hair.
Blue Chroma Crème instantly neutralizes all unwanted orange reflects and intensely nourishes the fiber without weighing it down for a superior color correction and care.
GREEN CHROMA CRÈME
[For dark brown to black hair]
As green neutralizes red reflects, choose Green Chroma Crème for dark brown to black hair.
Green Chroma Crème instantly neutralizes all unwanted red reflects and intensely nourishes the fiber without weighing it down for a superior color correction and care.
Your Routine
[Chroma Crème Routine]
Use your Chroma Crème in alternance with Metal DX Shampoo & Mask, whenever warm reflects appear, starting 2 weeks after your color service.
Adapt the leave-on time depending on desired degree of neutralization:
2-5 MIN. FOR PURPLE CHROMA CRÈME
5-15 MIN. FOR BLUE CHROMA CRÈME
5-15 MIN. FOR GREEN CHROMA CRÈME
Learn more about Metal DX here.
Technology
[Exclusive technology]
Chroma Crème technology incorporates professional tailored dyes to neutralize unwanted warm reflects, now in the most caring formula.1
It delivers homogeneous neutralization thanks to a thinner, more even formula deposit than regular neutralizing shampoos, that ensures no color spot even on porous areas 2.
It provides upmost care, with 10x smaller caring agents, that targets the most damaged and porous areas of the hair. It also guarantees 3x more shine 3.
1 At L’Oréal Professionnel, 2 Hairdressers’ feedbacks, 3 Instrumental test
How to
[Want to color correct and care like a pro?]
STEP 1. DIAGNOSIS
Make sure you choose the right Chroma Crème shampoo for your needs:
Purple Chroma Crème for blonde hair with unwanted yellow reflects
Blue Chroma Crème for light to medium brown hair with unwanted orange reflects
Green Chroma Crème for dark brown to black hair with unwanted red reflects
STEP 2. PREPARE
Thoroughly prerinse your hair.
Put your gloves on to protect your hands.
STEP 3. SHAMPOO
Apply the same quantity of product than with your regular shampoo.
On wet hair, apply the product evenly from root to tip.
Emulsify, until a rich foam appears.
Wait for 5 to 15 minutes for Blue and Green Chroma Crème
and 2 to 5 minutes for Purple Chroma Crème, until full color correction is achieved.
Check that all warm reflects have been neutralized
STEP 4. RINSE
Rinse thoroughly, until all dyes have been removed.
No need to use a mask after Chroma Crème.
STEP 5. RESULT
Get superior color correction and utmost care.
Remember to use Chroma Crème shampoo between salon visits to color correct and care like a pro
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Q&A
Q: When should I use Chroma Crème?
A: Use it in alternance with your regular shampoo and adapt the leave-on time depending on desired degree of neutralization.
Q: How do I choose the right Chroma Crème?
A: To correct unwanted warmth, choose the right color correction. As purple neutralizes yellow, choose Purple Chroma Crème for blondes to platinum blondes. As blue neutralizes orange, choose Blue Chroma Crème for light to medium brown hair. As green neutralizes red, choose Green Chroma Crème for dark brown to black hair.
Q: How should I use my Chroma Crème shampoo?
A: Apply with gloves evenly on wet hair. Emulsify. Leave on at least 2 minutes, from 2 to 5 minutes for Purple Chroma Crème and from 5 to 15 minutes for Blue and Green Chroma Crème. Rinse thoroughly.
Q: What are the benefits of the Chroma Crème shampoo?
A: Hair is evenly color corrected with no color spot on porous area*. Reflects are cool yet radiant. The fiber is intensely nourished with no weigh down. Hair is soft and shiny.
*Hairdresser's feedbacks.
Chroma Crème | The best offers at clickandcare.ch
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clickandcare.ch– the Swiss online shop for Chroma Crème.