Joico - Defy Damage Protective Shield 100ml

Defy Damage Protective Shampoo is especially suitable for coloured hair and for daily use  Cleanses the hair quickly from dirt and residues. Strengthens the hair bonds and extends the durability of colorations. The gentle, sulfate-free shampoo protects against all kinds of damage. *Without SLS/SLES (Sodium Lauryl Sulfate/Sodium Laureth Sulfate).

JOICO Defy Damage Protective Conditioner - for strengthening hair bonds and longer durability of colorations The conditioner gives the hair moisture and provides elasticity without weighing it down. It leaves the hair silky soft, shiny and healthy looking and prevents hair breakage. The Defy Damage product family simply impresses everyone. Your secret? The cleverly devised active and care components. They care for the hair from the first application and prevent the hair structure from being damaged by the chemical process even before colouring. Smart Release Technology is a breakthrough in hair cosmetics. The active ingredients arginine, keratin and rose hip oil are enclosed in small liposomes which gradually release the care components. This process is triggered with every brush stroke and every touch, so that the hair looks groomed, shiny and healthy long after the salon visit. Rose hip oil Keratin Arginine Liposome In addition to Smart Release Technology, there are three more Wirkstoffe that are bursting with superpowers: Arginine, protective lipids and Moringa oil. Arginine penetrates deep into the hair, combines with other amino acids and helps to build new hair connections inside. The hair-identical protective lipids replenish the lipid storage in the cuticle layer and form a barrier against harmful external influences. Nourishing Moringa oil with vitamins A and E as well as zinc provides the hair with moisture and makes it silky soft. Frequent chemical treatments, daily heat styling, environmental pollution and UV radiation cause damage to the hair. It becomes dry, no longer shiny and is difficult to style. The Defy Damage System protects your clients' hair from damage even at home. Care series for the home 80% less hair breakage 5x more powerful hair Preserves more than 90% luminosity of the coloration  Strengthens & rebuilds the bonds in the hair Results after only one application Instant, velvety-silky hair feeling Optimized gloss  

JOICO Defy Damage Protective Mask - for strengthening hair bonds and longer durability of colorations This luxurious, creamy and gentle intensive treatment with deep action strengthens the hair connections and ensures that the coloration lasts longer. It protects against hair breakage and environmental damage. The Defy Damage product family simply impresses everyone. Your secret? The cleverly devised active and care components. They care for the hair from the first application and prevent the hair structure from being damaged by the chemical process even before colouring. Smart Release Technology is a breakthrough in hair cosmetics. The active ingredients arginine, keratin and rose hip oil are enclosed in small liposomes which gradually release the care components. This process is triggered with every brush stroke and every touch, so that the hair looks groomed, shiny and healthy long after the salon visit. Rose hip oil Keratin Arginine liposome In addition to Smart Release Technology, there are three more Wirkstoffe that are bursting with superpowers: Arginine, protective lipids and Moringa oil. Arginine penetrates deep into the hair, combines with other amino acids and helps to build new hair connections inside. The hair-identical protective lipids replenish the lipid storage in the cuticle layer and form a barrier against harmful external influences. Nourishing Moringa oil with vitamins A and E as well as zinc provides the hair with moisture and makes it silky soft. Frequent chemical treatments, daily heat styling, environmental pollution and UV radiation cause damage to the hair. It becomes dry, no longer shiny and is difficult to style. The Defy Damage System protects your clients' hair from damage even at home. Caring series for at home 80% less hair breakage 5x more powerful hair Preserves more than 90% brilliance of the coloration ** Strengthens & rebuilds the bonds in the hair Results after only one application Instant, velvety-silky hair feel Optimized gloss  

Overnight Treatment