Chroma Crème Purple Shampoo - 300 ml

Chroma Crème Chroma Purple Shampoo - 300 ml

Discover the powerful Chroma Crème Purple Shampoo in 300 ml bottle, which  instantly neutralizes unwanted yellow tones and intensely nourishes the hair fiber without weighing it down. It is the result of a unique collaboration between L'Oréal Professionnel Paris Color Labs and Haircare Labs. Its innovative technology integrates professional violet colorants in an intensely nourishing formula. Chroma Crème Violet provides even neutralization through a thinner formula film that guarantees an even color result, even on porous areas. It also provides more shine. The concentrated, creamy and foaming texture provides a unique experience.

Advantages

• Neutralizes yellow reflexes
• Intensive nourishment of the hair fiber
• Does not weigh down the hair
• Nourishing formula
• Guarantees even color result
• More shine

Hair type

The miracle-working Chroma Crème Purple Shampoo from the Serie Expert product line is especially suitable for blonde and platinum blonde hair types, which need the perfect care to neutralize yellow tints.

Problem

You crave a shampoo for complex, multidimensional hair colors full of reflections that gives hair luminosity and vibrancy. After a few hair washes your hair color fades and warm reflections in yellow tones appear? You want to be able to correct professional color results right from home, without having to sacrifice the highest level of care? Then the wonderful Chroma Crème Purple Shampoo offers you the perfect solution for color correction and intensive care!

Technology

Chroma Crème's technology incorporates professional, custom dyes to neutralize unwanted warm reflections, now in the most conditioning formula.1 
It provides it a uniform neutralization thanks to a thinner, more uniform formula compared to traditional neutralizing shampoos. Thus, this technology ensures that there are no color stains even on porous areas.2
In addition, the formula provides maximum care, with 10x smaller care ingredients specifically targeted to the most damaged and porous areas of the hair and guarantees 3x more shine.3 

1At L'Oréal Professionnel, 2Responses from hairdressers, 3Instrumental test.

Application

1. STEP: HAIR DIAGNOSIS

Make sure you choose the right Chroma Crème Shampoo for your needs:
Purple Chroma Crème for blonde hair with unwanted yellow undertones.

2. STEP: PREPARATION

Thoroughly pre-wash the hair.
Put on your gloves to protect your hands.

3. STEP: SHAMPOOING

Use the same amount of product as your regular shampoo. Apply the product to wet hair and distribute it evenly from roots to ends.
Massage it in until a luscious lather is formed.

LeavePurple Chroma Crème on for 2 to 5 minutes to achieve full color correction.
Check that all warm undertones have been neutralized.

4. STEP: RINSE

Rinse thoroughly until all color pigments have been removed.
Chroma Crème does not require a subsequent hair mask.

5. STEP: RESULT

Excellent color correction with maximum care.
Remember to use your Chroma Crème shampoo between salon visits for long-term color correction and care like a pro.